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Apple AirTags hands-on: These $29 trackers are small and impressive

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Despite its tiny size, the Apple AirTag has Bluetooth, ultrawideband and NFC to help you keep track of your items.


Apple/Screenshot by Patrick Holland/CNET

This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

Apple is best known for its iPhones, Macs and, of course, Ted Lasso. But now it also makes a tiny tracker called an AirTag. (Here’s how and when to preorder AirTags.) You attach it to an object like your keys and you can keep track of where it is using Apple’s Find My network.

This kind of tracker isn’t new. But the biggest selling point for the AirTag is Apple’s Find My network, which is made up of hundreds of millions of Apple devices. Last week, the Find My network was opened up to third parties that can use the network for items like bikes and headphones. This will only increase that number of devices on Find My and make it even more robust. And that’s important, because let’s say you lost your keys and they had an AirTag attached. As soon as someone with another device on the Find My network, like an iPhone, crosses its path, the AirTag will communicate securely with the iPhone in the background to update the location of your lost keys. AirTags is basically a frame that showcases the strength and reach of Apple’s Find My network.


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AirTags work with any iPhone or iPodTouch on iOS 14.5 or any iPad on iPadOS 14.5. A single AirTag costs $29 (£29, AU$45) and a four-pack is $99 (£99, AU$149). You can order an AirTag starting Friday April 23 and AirTags will be available on April 30.

Read more: Apple AirTag is a Tile rival: Price, free engraving, Hermès accessories, privacy and more

An AirTag is a bit bigger than a Junior Mint

I can’t emphasize enough how tiny an AirTag is. It weighs roughly the same as two quarters. It’s bigger in diameter than a Junior Mint, a Milk Dud or a Mento, but not by much. One side is white, the other is stainless steel. And it feels well made. In fact, it’s rated IP67 for dust and water resistance and can survive being submerged up to 1 meter (about 3 feet) for 30 minutes.

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The Apple AirTag is just a bit bigger than some popular candy.


Patrick Holland/CNET

Behind the stainless steel back is a replaceable CR2032 battery, which Apple claims will last a year. Each AirTag comes with one already installed. When it starts to get low, your iPhone gets a notification. And CR2032 batteries are common. I like that Apple decided to make the battery replaceable and easy to access.

The Apple logo on the stainless steel side already picked up a few scratches, just a few days in. I have the AirTag in Apple’s leather key ring holder on my key ring. The scratch marks are not deep. In fact, the metal itself doesn’t appear to be scratched at all. I’m not sure how the logo is applied to the stainless steel, but the only way I can describe what has happened is that it looks like a scratch-off lottery ticket.

Apple AirTag

After a day, the Apple logo has a few scratch marks.


Patrick Holland/CNET

Getting an AirTag setup with your iPhone

Setting up your AirTag is easy. You just pull the battery tab, bring it close to your iPhone, and tap the Connect button. It’s similar to setting up a pair of AirPods. I had to update my iPhone to iOS 14.5, sign into my iCloud account and verify the lock code on my iPhone. But even with the extra steps it was a straightforward process.

From there, you’re prompted to name it. For example, I named my AirTag “keys” because I attached it to my keys. I know, original. (We’ve got a step-by-step guide for how to set up and use your AirTags here.)

Locate an AirTag by playing a chime

Once the AirTag is tied to your Apple ID, you can use the Find My app and interact with it under the Items tab. To help you find your item, you can ping the AirTag attached to it and play a sound. The AirTag uses its surface as a sound actuator to produce sound hence the absence of any tiny speaker grills.

Even if you don’t have the Find My app open on your iPhone, you can say, for example, “Hey Siri, where are my keys?” The AirTag will chime in response.


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The AirTag uses Precision Finding to guide you to it

But it gets better. If you have an iPhone 11 or 12 you can use Precision Finding to locate your AirTag. And that’s because the AirTag, like the iPhone 11 and 12, has a U1 ultrawideband chip to determine the exact distance and directions to get you to it. A really cool interface pops up on your iPhone to guide you to the item and AirTag. It uses the iPhone’s cameras, its ARKit software, its accelerometer and gyroscope, along with data from the AirTag to create a visual guide that, with haptics and sound, direct you to your lost item. Precision Finding works within Bluetooth range of the AirTag.

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Precision Finding can lead you turn-by-turn until you end up at your item and AirTag.


Apple/Screenshot by Patrick Holland/CNET

If someone finds a lost AirTag, they can interact with it using NFC

If your AirTag is far away, you can put it into Lost Mode, which allows you to enter a phone number. If someone comes across the AirTag, they can tap it with an NFC phone (iOS or Android). This will take them to a website with information on how to contact you.

AirTags don’t store your location data

You’re the only one who can see where your AirTag is. Any location data or history isn’t stored on the AirTag itself. When the AirTag comes in contact with another Find My device, like an iPhone, location info is transferred encrypted and anonymously.

No one, not even Apple, knows the location of your AirTag or the identity of the Find My device used to find it. Any Bluetooth signals rotate frequently, so other people can’t use them to track you.


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AirTags can’t track another person unwillingly

There are people who might want to take advantage of the anonymity and privacy the AirTag provides to track another person without them knowing. Apple created a number of features to discourage unwanted tracking.

Any AirTag separated from its owner for a period of time will play a sound to alert you when it is moved. You don’t need an iPhone or an Android phone to be alerted of someone else’s AirTag. Let’s say I put my AirTag in your bag and I leave. As soon as that AirTag moves it would play a sound to alert you so you can find it. You can use any iOS or Android phone with NFC to interact with my AirTag and receive information about it (like if it was in lost mode) or view instructions for how to remove the battery and disable it.

In addition to all of that, your iPhone or iOS device can warn you of the presence of an AirTag that has been separated from its owner. You’ll then be able to play a sound on the unknown AirTag to locate it. There is a bit of a “green bubble doesn’t get the same features as a blue bubble” thing going on here with the AirTag, but at the most basic level, even without a phone, unwanted AirTags are designed to be found.

Apple AirTag

The AirTag can be disabled by removing the CR2032 battery.


Patrick Holland/CNET

Using AirTags on pets or kids

As soon as AirTags were announced, I saw friends online joking how they wanted to put one on their kid or dog or whatever. If you attach this to a pet, it needs to come within Bluetooth range of a device on the Find My network for its location to be updated — not much use if your dog has run off into the woods.

As far as kids, the AirTag is meant for items, for example your child’s backpack. The built-in features aimed at preventing tracking that I mentioned above, mean that an AirTag isn’t the best option for keeping dibs on your child’s location. You’d be better to use an Apple Watch with Family Setup.

AirTag accessories

AirTags are small and can be put into a bag pocket for example, but it lacks a keyring hole. The only way to attach it to something else is to buy and use a case. Apple sells AirTag holders and third-party cases are already starting to be released:

I got to use an AirTag for about eight hours, which isn’t much. I look forward to trying it out for longer, and will be back with in-depth review when I’ve had more time with the AirTag.

Read moreThe first Apple AirTag accessories are here, and the prices range from $13 to $449 (really)

Update, April 23: Added that the Apple logo has scratch marks already.

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