Amazon has signed a multi-year agreement with the Women’s National Basketball Association that will allow it to stream games live on Prime Video, the WNBA has announced. The partnership includes exclusive global broadcast rights to 16 WNBA regular season games as well as the inaugural Commissioner’s Cup championship game scheduled for August 12 at Phoenix Suns Arena.
The deal marks Amazon’s first foray into professional basketball after broadcasting regular season games from Major League Baseball, NFL and MLS. The games will be available in most Prime Video markets, unfortunately with the exception of China, Japan, UK, Italy, Spain, Finland and Germany.
As part of its deal with Amazon, the league just announced the Commissioner’s Cup, with a championship game that “will be the culmination of the WNBA’s first annual in-season competition.” Amazon will broadcast nine of the games that feature in the competition, followed by the championship game “premiering exclusively on Prime Video on August 12,” according to the league.
WNBA games are also broadcast on Twitter, Facebook and Paramount + this summer, and the league is working with Google on its “Changemakers” marketing initiative. It also offers games on its own WNBA League Pass service. Amazon is now opening even more games for viewing – to see the 2021 game schedule on Prime Video, click here.
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